Congratulations to our six Bright Ideas finalists

Congratulations to six teams from our class who were selected from 700 submissions for the Bright Ideas Grand Final that took place yesterday! We are very proud of you – and you should be proud too of this achievement.

Our teams in the PRODUCTS category:

  • COZY BOOK

Compact, stylish seat pad that always ensures you have somewhere warm and cosy to sit on cold days.

  • TASCA 

Chargeable pocket bag.

Our teams in the SCIENCE, HEALTH & WELLBEING category:

  • THE FOLDABLE TRAY

Personalised tray for manual wheelchair users.

  • DANZZA

Danzza is a top amplified with shock-absorbent material that provides protection to dancers in the most fashionable way. 

  • TRUSTEAM

On the go steamer mug which gives you healthy steamed food in under 6 minutes.

Our team in the VIRTUAL category:

  • FIT ME!

A competitive exercise game that helps people to stay motivated to exercise regularly. 


CONGRATULATIONS TO TEAM TRUSTEAM

on their award in the Science, health and wellbeing category! 


Kingston University Trade Fair 24 Jan 13:00- 16:00

KINGSTON UNIVERSITY TRADE FAIR
KINGSTON BUSINESS SCHOOL ATRIUM
THURSDAY 24 JANUARY
12:30 SET UP
13:00 – 16:00 TRADE

Let the fun begin! Next week, on Thursday 24 January, you will be presenting your products to the public for the first time.  All 11 postgraduate start-up teams be participating in the trade fair. This trade fair is compulsory for all students.

The purpose of the trade fair is put you in front of your first real customers who will test your product assumptions, your skills and your entrepreneurial attitudes. Of course, we want you to sell your products too.

On the day, I will collect £10 from each team (and I will contribute £10 too). The money will go towards cash prizes, awarded in 4 categories:

BEST PRODUCT – £40 PRIZE
BEST SALES TEAM – £40 PRIZE
BEST TRADE STAND – £40 PRIZE

 

Secret judges will be present on the day to judge for the Best Product, Best Sales Team, and Best Trade Stand. They will be visiting your stands and talking with you, and at the end of the day, they will decide on the winner.

So, it will be an exciting day with lots of learning to take on board, so make sure you prepare:

  • Have you got your product ready? Packaging? How will your customers take your product away? If your product isn’t ready – what will you do on the day?

  • How much is your product? Bring plenty of change, and a money box too. Who will look after the money? Make sure you are recording your sales and keeping your books in order. We will be recording your sales week by week.

  • Will you make a team trip to assess and consider the implications of the venue? Each team will be given two small square tables (as in room KHBS0027) but how your stands looks and what it does is up to you.

  • Your stand helps communicate your story. Whatever you put on your stand will communicate something to your visitors – you need to understand and control that communication. You need to delight your customers.

  • Unless you are a party company – you should have no balloons on the table. Unless you are selling sweets and soft drinks – you should not have any on the table. Over the years, we have seen sweets, cans, dead branches and even dead goldfish on trade stands. You do not want to advertise poor decision-making to any visitors.

  • Pinterest is a good inspiration resource – start with a simple “display design” search. Please THINK about what you want and need to communicate and TEST if what you are planning is telling the right story.

  • Do not pay for banners and similar products – this is not a corporate trade fair and what the exercise is about. However, think about business cards as items visitors are willing to take away to remember you even if they don’t buy from you on the day – what else could you use?

  • Do not spend lots of (company) money on your stand. Instead, search for smart ideas that cost little and can be delivered with effort and imagination. If you spend lots of money at this point, you will not be able to redevelop and improve. On Friday 25 January, we will be analysing your display design, packaging and branding in class and you are expected to improve based on this feedback and learning. We are in an iterative process – your learning from this trade fair will inform your next trade fair.

  • P.S. think about different sides, perspectives and heights of your stand (tables). Don’t forget that jackets and bags under the table will show (and communicate) unless you think about this part of the stand in advance too. The solution is not necessarily a tablecloth.

  • Be there on time – as you need to set up. If you are late and not already trading when our judges start their rounds, you are sabotaging yourself alongside looking unprofessional in comparison to every team that made it on time.

  • How will you dress to look the part? What is ‘the part’? Will your entire team stand at the stand the entire time? Will you be waiting for visitors to come to you or will you make an effort to go and get them come to your stand?

  • What will you do between now and next week to let everyone know there is a trade fair going on? Where will you promote? How? To whom? Promoting your own business? Promoting the trade fair? Consider how class team effort could benefit you all. If you don’t promote – who will you sell to on the day?

  • Talk with mentors and students from previous years! Use their knowledge and experience…

  • Don’t forget to smile.

We are starting off in the safe environment of the Business School, but you have just over a month to build your confidence and skills for the Kingston Eden WalkTrade Fair in February.


SCHEDULE FOR THE DAY:

12:30 Arrival, set up

13:00 Start selling

13:15 Judges start judging

15:00 Judges announce winners: Best Product, Best Stand, Best Sales Team, 

15:50 Clear up

16:00 End


As always, all questions are welcome. In class, we will also spend some time discussing your questions. There’s no such thing as a stupid question, so ask away! 

Fire up and start doing

Happy New Year and welcome back!

Our last session together before holidays, our Dragons’ Den, was a great experience for everyone involved. We hope you’ve all had some time to recharge because now is the time to fire up and start doing. Semester 1 was training and prep but now is the time to fly the nest.

 

 

Here is the plan of action for semester 2. This is the only notice needed for responsible business owners to plan accordingly. Please note all sessions are compulsory.


Friday 11 January 14:00 – 17:00

SEMESTER OVERVIEW

FINANCE: ACCOUNTING

RAISING FINANCE

TEAM STAND-UPS (update on progress since the Dragons’ Den + planning + set targets)

You will need your Young Enterprise login information so you can access your accounts. Bring details of transactions already made so you can get assistance recording these. Also, please identify issues (VAT, pricing, break-even calculation, stock valuation, cash flow etc.) you would like clarified during the session.

After this session, you will start developing your crowdfunding campaign on KUBacker


Friday 18 January 14:00 – 17:00

PROFESSIONAL SELLING

After this session, you will create your online store on YE Marketplace.

From this day, you will be reporting your weekly sales once a week. Set targets for each team member so you all know what you are working towards. 


Saturday 19 & Sunday 20 January 9:00 – 17:00

BRIGHT IDEAS SPRINT

Bright Ideas SPRINT is a Start Up weekend which will bring together up to 150 students from Kingston University to work with experts and coaches, creating or developing excellent ideas. To all students that have entered the Bright Ideas competition, attending the SPRINT will boost your chances of winning. Register here.


Thursday 24 January 12:30 – 17:00 Kingston Business School Atrium

KINGSTON BUSINESS SCHOOL TRADE FAIR

You need to have product on the table, ready to sell! £10 stand fee per team – paid towards prizes for the Best Stand, Best Product, Best Sales Team, Best Overall Company (3 judges will be making rounds on the day). Tables will be provided. Detailed instructions to follow.

Note: 3 trade fairs will be arranged for you, but you should look for other opportunities and places to sell.


Friday 25 January 14:00 – 17:00

BRANDING, PACKAGING & DISPLAY DESIGN

Review of the trade fair and discussion of your branding, packaging, and stand design. 

Task briefing: Create your video advert by 9 Feb.


Friday 1 February 14:00 – 17:00 

(DIGITAL) CUSTOMER JOURNEY


Wednesday 6 February TBC (+ awards ceremony 16:30 – 19:00)

BRIGHT IDEAS FINAL

If your Bright Ideas entry is successful, you will be invited to pitch your product or service in front of a panel of judges.

Find out more and register for the awards ceremony.


Friday 8 February 14:00 – 17:00

THE OSCARS

In-class presentation and discussion of your video adverts. The winning teams will be awarded based on peers’ judgment.


Enrichment Week Monday 11 – Friday 15 February

Draft your business report based on the examples available on Canvas.

Individual selling opportunities organised by individual teams.


Friday 22 February 14:00 – 17:00  

BUSINESS REPORT SURGERY SESSION

PREPARATION FOR KINGSTON TOWN CENTRE TRADE FAIR


Saturday 23 February 9:00 – 17:00

EDEN WALK SHOPPING (KINGSTON TOWN CENTRE) TRADE FAIR

Trade Fair to be held in a high traffic area of the Kingston shopping district. It will be outdoors.  £10 stand fee per team – paid towards prizes for Best Stand, Best Product, Best Sales Team, Best Overall Company (3 judges will be making rounds on the day). Tables will be provided. Detailed instructions to follow.


Friday 1 March 14:00 – 17:00

SOCIAL MEDIA AND NETWORKING REPORT  SURGERY SESSION

You will need a completed draft of your Social Media & Networking Report assignment for this session. Download the template from Canvas.


Monday 4 March by 16:00 on Canvas

SUBMIT SOCIAL MEDIA AND NETWORKING REPORT (10% of module mark)


Friday 8 March 14:00 – 17:00 

MOCK DRAGONS’ DEN

Final practice run. With external judges.


Thursday 14 March by 16:00 on Canvas

SUBMIT TEAM BUSINESS PRESENTATION AND REPORT (60% of module mark)


Friday 15 March 14:00 – 19:00 

To be held in the afternoon and evening in the Business School. The top team chosen by a panel of external judges will be going to the National Start-up Final (typically the first part of May, date TBC). Winner of the National competition gets an all-paid trip to the European competition.

SUBMIT A HARD COPY OF YOUR BUSINESS REPORT TO JUDGES DURING YOUR PRESENTATION.


Thursday 21 March 15:00 – 19:00  (TBC) Penrhyn Road Campus

CELEBRATE ENTERPRISE CEREMONY + TRADE FAIR 3

Celebrate Enterprise is the annual event at Kingston University when we celebrate success and achievements in entrepreneurship and enterprise.


Friday 26 April by 23:59 on your blogs + on Canvas

SUBMIT FINAL BLOG POST = REFLECTIVE ESSAY ASSIGNMENT (30% of module mark)


(Plans sometimes change – if that happens, we will let you know.)


It is going to be an exciting semester – buckle up & enjoy the ride!

See you all later!