Creative Confidence, a review by Fernando G Trueba

Here is Fernando’s review of Creative Confidence from last year. Who on #mace16 is going to take on the challenge this year?

Design Thinking for Start-ups

Nothing short of an eye opening, mind expanding and self reflective experience is how I would describe the Kelley brothers’ book Creative Confidence. Having just recently begun studying my postgraduate after a couple of years away from academia labouring in a very technical position where two plus two equals four and creative problem solving wasn’t always something that we practised with consistency, my introduction to design thinking by our course leaders and lecturers was a refreshing experience to my brain. During our induction week, we were given the Creative Confidence book to read by Janja, our lecturer, and after an engaging week I was very keen on reading it.

The Kelley brothers both own a design company revolving around design thinking, empathy and human centered solutions named IDEO and also run the d.school inside Stanford University. Their design company has been highly regarded for their unique approach to…

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