The reader’s digest – Postcards from the trade fair

It’s been great to see how much effort and enthusiasm all teams have put into their trade fair! The products, the stands and the pitches revealed a great deal of creativity, passion, and hard work. While some teams were ready with their products to sell, other teams had the chance to gather additional data from potential users, and to further test their prototypes through informal conversation or semi-structured interviews. A ‘lesson learned’ reported from all bloggers consists of putting a great deal of attention into details, and in verbal as well as nonverbal communication. The colors used in packaging, the attire of the stand, and the dress code of teams all communicate – and there is a need for consistency in the message. Here’s some ‘postcards from the trade fair’.

Alex’s post speaks of enthusiasm and pride for their work: https://alexsadat.wordpress.com/2017/01/27/the-tradefair-day/

Celina’s post offers very interesting reflections on exploring senses, emotions and storytelling – along with some amazing pictures that show how the product logo was conceived from a graphic design perspective: https://business4creatives.wordpress.com/2017/02/01/exploring-senses-emotions-and-stories-to-sell/

Mick has learnt a lot from looking at other stands and speaking with other teams, and he is laying out the next steps for the development of their Homebrella: https://mickmace16.wordpress.com/2017/02/02/hugh-manatee-and-a-trade-fair/

Helene is sharing her most important learning point: “Additionally, we found that our product isn’t necessarily only for sleep-use. Many people watch Netflix and movies, and listen to music just for the entertainment value, in bed.” Read the full post at: https://macereflections.wordpress.com/2017/01/30/masterly-attends-the-first-trade-fair/

And Kirsty is also doing what, in business terms, would be called an ‘after action review’ – but her post is that of a ‘design thinker’ who is trying to re-frame the problem and look at materials, processes, as well as the future: https://itstheideathatmatters.wordpress.com/2017/01/28/the-first-trade-fair/

Thanks to all of you for sharing your thoughts… and keep blogging!

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