The afternoon of the Oscars! Our teams have gone live, and hopefully will go viral, with their YouTube adverts showcasing innovative products. It’s been a tough competition, but eventually the Oscar for Best Advert was awarded to Masterly (without any mistakes from the Academy). Their advert is professional and effective. It uses a humorous language that is memorable in itself, without putting the product into the shade. It also shows how the product has been re-positioned over the last few weeks, and how it’s now targeting a broader audience.
But most importantly, adverts have been an occasion for all teams to reflect on branding, communication and storytelling. As film-makers, our teams have played with a number of narrative genres to showcase their products and engage with their audiences!
Well done to all teams.
Here’s the links to the adverts. Sit back and enjoy.