Business Report and Presentation Guidelines (+ a small reward)

Your team business report and your Dragons’ Den presentation are the culmination of your work as a start-up team over the two semesters. Your team report and presentation will account for what you’ve achieved in the business, lessons learned and potential for the future.

The report is a written record of the content in your presentation and achievements of your team, submitted online on Study Space. You must have your team report printed and available for specific questions the judges may have during your Dragons’ Den pitch. 

Your Dragons’ Den presentation must be compelling and you can use projected images, but not a boring PowerPoint slide presentation. 


Report: 2,500 words (excluding Executive Summary and Appendices) with +/- 10% allowance. Max 20 pages (including Appendices)

Presentation: 6 min presentation + 10 min Q&A

The format of report and presentation is outlined in the 5 criteria below. You will be marked based on your presentation, with your report as a written and bound record of that presentation. This work is marked by the judges and the module leader for a combined score.


1:  Business Pitch (worth 20%):

Can you deliver an engaging 6-minute presentation that convinces others to invest in your business?  Do all team members contribute in a balanced way?  Is the business innovative? Does it address a clear problem?

2: Marketing (worth 20%):

Clearly define your chosen target market with supporting evidence.  Did you engage with your target market for product development?

Explain your marketing strategy.  Which marketing channels did you use and why?  What were the results?

Do your advertising materials clearly outline the benefits of your product?  Do they do so in an interesting and compelling way? Does it sync with your brand?

3: Finances (worth 20%):

Have you priced the product/service well?
Have you generated a reasonable number of sales?

Have you invested in the business wisely?
Do you have sound financial plans for carrying it forward?

You must include:

a)    pricing strategy (why you priced the product the way you did and how it left room for profit, this is where you detail all your costs per unit and the amount of profit per unit)

b)   balance sheet (generated from your Young Enterprise software)

c)    profit & loss statement (generated from your Young Enterprise software)

d)   cashflow 1-year forecast from October 2016- September 2017 (excel template in Resources folder on Study Space).

4: Ambition, Customer Relations & Lessons Learned (worth 20%):

Did you set high achievable goals in terms of sales, marketing and product selection?  What were the goals and what did you actually achieve?

What did you learn from your failures when your goals weren’t met?

Have you identified key ways to improve/continue or expand the business in the future?

How did you work with others to gain insight for key aspects of your business?

What have you learned from this live business experience?

5: Sales & Brand—Display Merchandising, Packaging (worth 20%):

Does your packaging clearly communicate what the product is, in a well-designed format? Does your display clearly communicate the message of your product’s benefits as well as your brand?

What is your sales strategy and what were the results?  Is your sales pitch delivered well?

Please include images from your final Trade Fair as well as your product in your pitch and report.

Use the examples from previous years for ideas, but please do not copy. As you’re in touch with students from last year, you can always ask them if they are willing to show you their presentations – use the network available to you.

To reward you for your exemplary attitude and behaviour on Saturday during the Kingston Ancient Market trade fair, we have decided to move the report deadline:

the new deadline for business report Turnitin submission is
Tuesday 14 March 23:59

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