Business Models and Emotions

Kristen’s post raises several excellent questions we will be working on throughout the year. Look forward to class debates!

Womble On

42199186_10216108083367772_6973378750838734848_nEarlier this week, MACE students went to the London Design Festival Biennale at the Somerset House. This was an interactive exhibit with the theme of “Emotional States.” Countries submitted projects and were each given a room in which to display their work.

Before going to this exhibit, I had never really thought of countries as having emotional states. Do the emotional states of countries always come from the people, and if not, what are the other factors that contribute?

Some rooms were a reflection of that country’s current emotional state, some tried to get the visitors in a certain emotional state that may or may not have had anything to do with that country’s emotional state. Some were fluid states, some were static. Most countries focused on their present emotional state but some exhibits went further and also showed their outlook on their emotional state. It could be said that…

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Welcome to Design Thinking for Start-ups!


A warm welcome to the class of 2018-2019!

I am looking forward to meeting you tomorrow 28 September, to start an exciting journey of design and entrepreneurship. I hope you will have an enjoyable and rewarding experience throughout the module.

In this module, you will learn design thinking as a creative approach to start-up your business. By putting design thinking into practice, you will undertake all stages required to bring an innovative product or service to the market.

This is a challenging yet rewarding module, based on real-world experience (rather than simulation) of design and enterprise. You will also have the chance to take part in high-profile competitions for young entrepreneurs!

Are you ready to design your business?

See you tomorrow!

Alice (on behalf of the Teaching Team)