This is how we do it: MACE go for the D&AD New Blood Awards

There is a first time for everything and for us, this is the first time we are working on D&AD New Blood briefs for a MACE module. Yesterday was the D&AD deadline for those who wanted to officially submit for the Awards. Best (or worst) of all, this deadline comes only a few days after our Dragons’ Den deadline.

In no particular order:

  • Rebecca submitted for the adidas service innovation brief*.
  • Celine submitted for the John Lewis future of retail brief*.
  • Dennis submitted for the Hasbro board game innovation brief*.
  • Apeksha submitted for the Dropbox Paper design to make a difference brief*.
  • Riddhima and Hyunmi submitted for the JCDecaux #LondonIsOpen brief*.
  • Mariana submitted for the BBC tech-inspired experience innovation brief*.
  • Whan submitted for the Hellman’s sustainability and food waste brief*.
  • As a bonus – Stephi Batliner #MACE16 submitted an iteration of her MACE16 Personal Research Project for the Adobe Side Hustle brief*.

Well done on all of your hard work and for keeping the growth mindset alive. 💪💪💪

With many thanks to Celina Schlieckmann @celinamms and Stephi Batliner @stephibatliner for their support and mentoring! 💜

*All briefs can be viewed on the D&AD site https://www.dandad.org/en/d-ad-new-blood-awards/ 

Start-up weekend photos

Thank you, all, for your participation and motivation this Friday and Saturday – it was a long Welcome Week for you, but you have achieved many great things that will help kickstart your learning with confidence.

You’ve played and learnt about each other, and made friends, too. From here onwards, I trust you will feel empowered to allow yourselves to continue to play, to take chances, to be wrong, to experiment, and to seek for flow in the things you do. You are all creativity and innovation students and I hope you will know not to take yourselves too seriously and to think like pirates whenever you can. Enjoy the ride.

MACE minds at work – in tweets and photos + Curiosity of the month: finance wins the popularity contest