This is how we do it: MACE go for the D&AD New Blood Awards

There is a first time for everything and for us, this is the first time we are working on D&AD New Blood briefs for a MACE module. Yesterday was the D&AD deadline for those who wanted to officially submit for the Awards. Best (or worst) of all, this deadline comes only a few days after our Dragons’ Den deadline.

In no particular order:

  • Rebecca submitted for the adidas service innovation brief*.
  • Celine submitted for the John Lewis future of retail brief*.
  • Dennis submitted for the Hasbro board game innovation brief*.
  • Apeksha submitted for the Dropbox Paper design to make a difference brief*.
  • Riddhima and Hyunmi submitted for the JCDecaux #LondonIsOpen brief*.
  • Mariana submitted for the BBC tech-inspired experience innovation brief*.
  • Whan submitted for the Hellman’s sustainability and food waste brief*.
  • As a bonus – Stephi Batliner #MACE16 submitted an iteration of her MACE16 Personal Research Project for the Adobe Side Hustle brief*.

Well done on all of your hard work and for keeping the growth mindset alive. 💪💪💪

With many thanks to Celina Schlieckmann @celinamms and Stephi Batliner @stephibatliner for their support and mentoring! 💜

*All briefs can be viewed on the D&AD site https://www.dandad.org/en/d-ad-new-blood-awards/ 

Two words: True Grit

Our Mock Dragons’ Den took place yesterday. As many times before, it was inspiring to listen and watch people of tomorrow – you – fight to learn and then witness how they grow through that fight. I trust the experience and the feedback was useful for you to improve and polish up for the real event next Friday.

Congratulations to you all on still fighting to learn and grow, even though you are all very tired now. If you need us, we are all here… Keep fighting, keep growing, and believe in yourself – “Faith is the art of holding on to things your reason has once accepted, in spite of your changing moods.” 

Taking shameless inspiration from the Oscars, I also have two words to leave with you: TRUE GRIT.

💜